Facing History & Ourselves, a non-profit that uses lessons of history to challenge teachers and their students to stand up to bigotry and hate, engaged Noise to Signal to elevate the data maturity of its Marketing and Communications team. Working across a fragmented ecosystem spanning Salesforce, HubSpot, and GA4, Noise to Signal unified disparate touchpoints into a single data warehouse architecture, implemented conversion tracking for Blackthorn events and Brightcove video milestones, and established an enterprise-ready dbt project—refactoring unmaintainable daily Educator Engagement SQL into version-controlled models and a central data mart feeding business-ready Tableau reporting.
Building on a trusted data foundation, Facing History engaged Noise to Signal to pilot an AI-driven conversational analytics experience for its geographic and educator impact reporting. Noise to Signal designed dbt and BigQuery transformation pipelines that unified Salesforce and contact database records—standardizing business logic for active educator status, school district hierarchies, and custom regional territories—then exposed a curated dbt semantic layer through an MCP-connected AI client. Today, non-technical staff can answer sophisticated geographic reach questions in plain English.
Hope Channel was planning to launch their latest OTT (Over the Top) media app across 6 different platforms including Roku, iOS, and Android. In order to understand user adoption and behavior, they engaged with Noise to Signal to create a strategy for collecting data in a unified way. Noise to Signal was then tasked with implementing this strategy using multiple Google platforms such as Firebase and Google Analytics. Today, Hope Channel can access unified reporting showing user behavior regardless of the user's underlying platform.
Hope Channel broadcasts over 50 shows to over 25 different live stream channels, but had never been able to track viewership of their live stream shows before engaging with Noise to Signal. By leveraging Google Cloud Platform, BigQuery, and Google Data Studio, Hope Channel now has near real-time access to viewership data that can inform their broadcast schedule and programming decisions.
"Working with Noise to Signal allowed us to see, for the first time, how our viewers respond to our live stream programming. We're now able to make programming decisions based on facts rather than intuition which has had quite an impact up and down the organization."
TARGIT is a leading provider of business intelligence and decision support software. Since 2015, Noise to Signal has provided TARGIT with conversion optimization, PPC, and UX services in order to improve lead volume and quality. The results? TARGIT has doubled the number of leads from paid channels while lowering the cost per lead.
Zaniac Learning's Asheville campus provides STEM learning courses to K-8 kids in order to jump-start their interest in math, science, and robotics. Noise to Signal provided PPC services promoting their Summer camps and after school programs. Part of this work involved implementing e-commerce tracking to better understand ROI on ad spend. The results? 300% return on ad spend with accurate reporting across platforms.
"We brought Noise to Signal in to run a Design Sprint focused on redefining a key business process. After 3 days of inspiring and insightful workshops, the team left feeling energized and eager to implement our ideas."
GODAN is leader in the global fight against hunger. GODAN approached Noise to Signal with an urgent need to create a website for their annual Summit. The results? Noise to Signal was able to quickly turn around all services necessary to design, host, and launch GODAN's summit website.
Stages Learning Materials produces educational products for adults and children with autism spectrum disorder. As part of the this engagement, Noise to Signal rationalized the data flowing between Stages' various marketing platforms. Once that data could be trusted, Noise to Signal took ownership of Stages' PPC campaigns. The results? A 76% increase in leads generated per month and accurate reporting from each system involved.
"We turn to Noise to Signal when faced with data challenges that require an expert. Their knowledge and careful explanations ensure that we're working with digital marketing data we can trust"
